Top Social Media Subreddits for Creators and Social Media Managers

By TopSubreddits Editorial · Updated

Scrabble tiles spelling the words social media on a white background
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TL;DR

The top social media subreddits are r/socialmedia for social media managers, r/SocialMediaMarketing for strategy and tools, r/NewTubers for small YouTube creators, r/InstagramMarketing for Instagram growth and r/TikTokHelp for TikTok account problems. Platform-specific subreddits give far better answers than general ones.

Social media advice online is mostly people selling courses. Reddit is one of the few places where social media managers complain honestly about reach drops, clients and the tools they pay for. You just have to pick the right rooms, because the general ones are full of spam.

Quick verdict

Social media managers: r/socialmedia. Creators: r/NewTubers if you’re on YouTube, otherwise the help subreddit for your platform. Skip anything with “growth” or “promote” in the name; those are promo dumps.

We checked each subreddit in November 2026 for daily posts and spam removal. Sizes are rounded.

Subreddit Size For Strength Weakness
r/socialmedia 250k+ SMMs, freelancers Real client talk Some tool spam
r/SocialMediaMarketing 250k+ Agencies Strategy threads Generic posts
r/NewTubers 500k+ Small YouTubers Strict, helpful Repetitive questions
r/InstagramMarketing 100k+ Instagram growth Focused Smaller
r/TikTokHelp 100k+ TikTok issues Fast answers Mostly bans and bugs
r/PartneredYoutube 100k+ Monetized channels Experienced members Aimed at monetized channels
r/LinkedInTips 50k+ LinkedIn Practical Low volume
r/Twitch 1M+ Streamers Huge Noisy
r/content_marketing 50k+ Content teams Thoughtful Slow
r/Bluesky 100k+ Bluesky users Active Platform news-heavy

r/socialmedia

r/socialmedia is the general community for people who manage social accounts for a living. The best threads are the honest ones: “client wants 30 posts a month for $300, is that normal?” and “our LinkedIn reach dropped 60% this month, anyone else?” Tool recommendations show up constantly. Be a little skeptical of new accounts praising a specific scheduler (we rounded up the social media management tools Reddit recommends so you can skip a few of those threads).

r/SocialMediaMarketing

r/SocialMediaMarketing skews toward agencies and strategy. Quality varies more than r/socialmedia. On a good day you get detailed breakdowns of campaigns; on a bad day it’s “how do I go viral” posts. Worth joining, worth filtering by top of the month.

r/NewTubers

r/NewTubers is the best creator subreddit on Reddit, mostly because of its rules. Self-promotion is restricted to specific threads, and critique requests have to follow a set format. Channels under about 1,000 subscribers get thoughtful feedback on thumbnails, titles and retention graphs. Once you’re monetized, r/PartneredYoutube is the next step.

r/InstagramMarketing

r/InstagramMarketing is smaller and focused. Reels strategy, hashtag myths, reach changes. For bugs and broken features, r/Instagram is faster.

r/TikTokHelp

r/TikTokHelp is mostly people dealing with banned accounts, shadowbans and features that disappeared. It’s useful exactly when you need it and not much otherwise.

The others

r/LinkedInTips is small but practical for B2B. r/Twitch is huge and noisy; streamers looking for growth advice will do better in r/Twitch’s weekly threads than in new posts. r/content_marketing is slow and thoughtful. r/Bluesky is mostly platform news and feature requests, but it’s where early Bluesky growth tactics get discussed.

What to avoid

Subreddits whose purpose is “promote your account here” don’t help you. Nobody in them is a real audience, and follow-for-follow behavior can get accounts restricted on Instagram and TikTok. Same goes for subreddits selling followers or engagement pods.

Freelancers should also read how to find social media clients on Reddit, since the clients mostly aren’t in these subreddits. For the broader marketing side (SEO, ads, copywriting), see our top marketing subreddits. If you’re building a social media business or agency, the top subreddits for entrepreneurs cover pricing and clients from the owner’s side.

Back to the full top subreddits list.

FAQ

What subreddit is best for growing on Instagram?

r/InstagramMarketing for strategy, and r/Instagram for bugs and feature changes. Avoid any subreddit that offers follower swaps; they get accounts flagged.

Can I promote my channel on r/NewTubers?

Only in the designated threads. r/NewTubers is strict about self-promotion, which is exactly why it's useful.

Where do social media managers talk about jobs and clients?

r/socialmedia has the most job and client talk. Freelancers should also read r/freelance.